M aking the move to using more natural products seems simple walking into stores today. Every other product has a leaf or a tree on it with the claim of being natural or organic. Companies have noticed the influx of consumers wanting to step away from synthetic ingredients and they want to profit off of the naïve customer by making unsubstantiated claims on cheap, synthetic products. Greenwashing (disinformation disseminated by an organization so as to present an environmentally responsible public image) has now expanded from manipulating eco conscious customers to taking advantage of the natural/organic crowd. How is this allowed to go on? Easily. The FDA does not regulate the use of the terms organic, or natural. Many manufacturers take advantage of this loophole when labeling and advertising their products. In order to avoid being manipulated, you have to educate yourself and study the ingredients of a beauty product before committing to adding it into your routine.